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Vineyards, olive groves and Croatia's most famous beach

The largest of Croatia’s central Dalmatian islands, Brac is also one of the most accessible from the mainland. Its core is a vast landscape of karst rocks covered in scrub, olive groves and vineyards, while the coastline is dotted with hidden coves and pretty beaches.

The island has long been known for its milky white stone, a mix of marble and limestone, which formed the building blocks of some of the world’s most famous buildings including the White House, parliament buildings in Budapest and Vienna and Croatia’s very own Diocletian’s Palace in Split. In more recent years, however, it is Zlatni Rat beach that has attracted most of the attention, appearing on at least half of all postcards that are sent home from Croatia. This long pebbly beach protrudes into the sea and due to the wind, waves and sea currents the very tip of the beach continually changes shape.

The two main hubs on Brac are Supetar in the north of the island and Bol on the south. While these get busy ferrying passengers to and fro in the summer months, there are plenty of quieter villages to explore, each with their own charm and their own stretch of sparkling Adriatic coastline.

The Jacada Difference

Seamless organisation, every step of the way

Journeys as meaningful as they are memorable

Remarkable stays, handpicked by our experts

Luxury accommodation in Brac

There are many incredible places to stay in Brac. Here are some of our favourites, handpicked by our travel designers:

Why book with Jacada?

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Personalised design

We’ll plan your trip around your specific interests, tastes and preferences, providing helpful tips and honest advice based on first-hand knowledge of the destination.

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Authentic experiences

Our expert guides and brilliant travel concierges are hand-picked to provide a genuine experience, bringing your destination to life with care and passion.

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Responsible travel

Our luxury trips are designed with responsible travel principles that prioritise travel experiences that are both good for you and good for the planet.

Ready to plan your adventure?

Whatever you want from your Brac adventure, our team of expert travel designers are ready to help.

Meet your Europe team

Plan your trip to Brac

Whatever you want from your adventure in Brac, our team of expert travel designers are ready to help.

Your trip, your story

We craft trips deeply personal, delightfully surprising and entirely one of a kind. Every Jacada journey begins in conversation with a travel designer, a specialist in their destination of expertise. Behind each journey is a wealth of insight, gathered over years of on-the-ground exploration.

Once you’re booked, you’ll meet your concierge. Based in the region you’re visiting, they’ll take care of all the details so your mind is at rest. They make the trip truly special – and truly yours.

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Ariel view of waves breaking on a forested shoreline