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Impact at the forefront, not an afterthought

The Jacada Positive Impact Collection is a curated selection of properties and experiences spanning Africa, Latin America, Europe, Asia Pacific and the Middle East. At the heart of this collection lies our commitment to making a meaningful difference in the world.

When done right, tourism can become a force for positive change. Your choice of where to stay and what to experience are powerful ways to change the impact on the destination you’re exploring.

Our careful selection and evaluation of these properties and experiences has been guided through the lens of the United Nations’ Sustainable Development Goals (SDGs). We emphasise reducing carbon footprints, conserving natural resources, promoting community engagement and fostering cultural preservation.

Remarkable stays

We seek to work with properties that offer the highest ethical standards. Those within the Positive Impact Collection have been evaluated on their commitment to ethical, responsible and sustainable practices.

These properties have undergone a rigorous assessment against a strict framework addressing labor rights and working conditions, community engagement, environmental management and resource efficiency.

What distinguishes them is the role of addressing social and environmental challenges at the core of each business, shaping their purpose and vision.

Properties part of the collection actively address location-specific issues, utilising tourism to fund expansive social and environmental initiatives.

Through educating guests, staff and the wider community, they not only set out to raise awareness but also foster a deeper understanding of these crucial issues. With strategic, large-scale impact goals, the ultimate aim is to actively encourage positive transformation in their local areas.

Transformational experiences

The experiences in the Positive Impact Collection are thoughtfully handpicked and immersive, crafted in collaboration with our local partners.

Each was selected using a strict framework to assess the prioritisation of collective community benefit, environmental and wildlife conservation, and the potential to drive systemic, measurable change. This is underpinned by our Positive Impact Principles on ethics, safeguarding and inclusion and the United Nations’ Sustainable Development Goals, which tackle global challenges and address issues such as poverty, inequality, climate change and environmental degradation.

Designed to deepen your connection to the destinations you visit, these experiences focus on the restoration of fragile ecosystems, the protection of endangered wildlife and uplifting diverse communities – with a particular emphasis on historically marginalised groups, including Indigenous peoples, ethnic minorities and women.

The collection has a strong focus on hands-on activities in reflective and immersive settings, with guided interpretation and expert-led storytelling throughout.

Driven by purpose

The Positive Impact Collection underscores our commitment to positive impact travel. With sustainability at the forefront of all we do, exemplified by the work conducted by Wilderness, our parent company, we recognise the profound impact that tourism can have on both people and the planet.

Our dedicated team regularly conducts visits to their destinations of expertise. These allow us to foster strong connections with our local partners, ensuring that the experiences we curate align with our vision.

By actively engaging with our partners on the ground, we also gain firsthand insights into the qualities and practices that make each property and experience special.

We believe that exploration should not only enrich the lives of travellers but also leave a positive imprint on the destinations we touch. It reflects our vision for a future where every journey becomes an opportunity for positive change.

Alex Malcolm headshot

Alex Malcolm

Founder

Highly commended by OutThere magazine

The Positive Impact Collection was highly commended for the Insider Award in OutThere Magazine’s 2026 Experientialist Awards. The Experientialist Awards honour excellence in global travel, reflecting on the transformative journeys of the past year while celebrating the innovators and destinations that have redefined the industry.
Sunlit palm trees shrouded in morning mist creating a positive impact through serene nature.A herd of elephants walking through dust with a white circular logo for positive impact.

Explore the collection

Look out for the Positive Impact Collection ribbons as you explore the Jacada website. This emblem indicates that a property or experience is a part of the collection. To delve deeper into a property’s initiatives, visit the Positive Impact section on their respective page, where you can find in-depth information about their actions across the three core pillars of community, climate and conservation.

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The power in our choices

 

Around the world, the Positive Impact Collection highlights places where hospitality and purpose go hand in hand. In Portugal, that vision comes to life through regeneration, heritage and thoughtful design at two exceptional hotels. Join us behind the scenes as we explore two properties in the collection, Six Senses Douro Valley and Herdade da Malhadinha Nova, – both offering a powerful reminder: when done with care, travel has the ability to restore, uplift, and inspire.

 

Why book with Jacada

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We’ll plan your trip around your personal interests, tastes and preferences, providing honest advice based on first-hand knowledge.

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Our expert guides and brilliant Concierges are hand-picked for their ability to bring your destination to life with care and passion.

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We seek out unforgettable experiences that benefit both local communities and the environment.

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